Multi-Sensory Branding

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Kia Sonic Branding

The Rise of Surprise.

The Rise of Surprise highlights and emphasizes 3 core elements of the KIA brand; Vibrant, Distinctive and Reliable. The melodies are inspired by the Kia brand identity song which was composed by the well-known Eric Serra. A strong kick drum plays an unexpected pattern which displays the Kia brand's "Power to Surprise". There is a distinctive 5 note melody. A dynamic rush of air gives the sound signature a sense of driving motion and positions Kia as a forward-thinking brand
Kia Sonic Branding
The Rise of Surprise.
Vibrant Logo
Vibrant
Symbolizing Kia's outstanding growth with powerful & dynamic drum rhythm sounds and ascending melodic line.
Vibrant Logo
Distinctive
Expressing Kia's unique value using syncopation as a style element for a distinctive melody.
Vibrant Logo
Reliable
Reflecting Kia's reliability in every aspect with major chord to give a comfortable sense and a high-quality full orchestra sounds.

Get the Sound Right Now!

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The Rise of Surprise
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Vibrant

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Reggae
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Modern Rock
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Bossa Nova
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Classic
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New Age
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Electronic
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Irish
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The Rise of Surprise
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Distinctive

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Reggae
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Modern Rock
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Bossa Nova
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Classic
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New Age
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Electronic
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Irish
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Vibrant

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Distinctive

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