Conception

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Innovation, a sporty stance, and style that conveys confident individuality. These are the characteristics you expect from progressive, modern car design. One glance at the bold new shape of the Kia Optima will convince you that these qualities are effortlessly delivered.

Take your seat in the Optima and what registers first is the array of technologically advanced features at your disposal. From paddle shifters to auto cruise control, and from a bright, easily-readable supervision cluster to the wraparound, driver-oriented centre fascia, this is a car designed for the here and now, with one eye on the future.

Before a car performs on the road, it has to turn in a winning performance on your heart. Exuding chic good looks and sporty style, it doesn’t take long for the Optima to convince you that it shares your desires. An exterior that’s dynamic and elegant, an interior that functions like an extension of your plugged-in, high-tech world. Welcome to the new Optima.