Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

01 12

2019 Kia Sorento Refreshed and Ready for Los Angeles Auto Show

Kia Motors America (KMA) today unveiled the refreshed 2019 Sorento SUV at the Los Angeles International Auto Show. Refined, rugged and roomy, the...

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12 09

Kia Stonic: an eye-catching and confident compact

The new Kia Stonic is an eye-catching and confident compact crossover with true European design flair, and is the most customisable Kia ever,...

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12 09

Kia unveils Proceed Concept at Frankfurt Motor Show alongside new...

Kia has today unveiled the striking new Proceed Concept, alongside a series of new production models at the 2017 Frankfurt International Motor Show.

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07 09

Kia Proceed Concept revealed ahead of Frankfurt world debut

Kia Motors has revealed new images of the Proceed Concept. Kia’s new concept car makes its world debut at the 2017 Frankfurt International Motor...

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