Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

15 05

Kia to launch new diesel 48V mild-hybrid powertrain in 2018

Kia Motors will introduce its first 48V diesel mild-hybrid powertrain in the second half of 2018. The new ‘EcoDynamics+’ powertrain reduces CO2...

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08 05

Kia’s new global ad campaign takes flight with Peter Pan

Kia Motors has launched a new global advertising campaign, featuring characters from the beloved story of Peter Pan. The three-minute film,...

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12 04

Kia Motors Europe appoints new Chief Operating Officer, with...

Kia Motors Europe has appointed Emilio Herrera as its new Chief Operating Officer. He replaces Michael Cole, who is set to take up a senior role...

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10 04

2018 Red Dot Awards: another triple triumph for Kia design

Kia has triumphed again in the Red Dot Awards, securing three prestigious awards for design. The new Stinger fastback sedan, the Stonic compact...

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