Chief Design Officer

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Design Makes a Brand

Design gives a soul to the products and reaches to the hearth of people. When brands make this emotional connection with people they transcend ordinary brands.

This latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.

News

15 02

Made in Europe: the innovative new Kia Ceed

Kia Motors has revealed the new Ceed today, ahead of its world debut at the 2018 Geneva International Motor Show. Now in its third generation, the...

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07 02

Kia unveils SP Concept and showcases 16 global models at AutoExpo 2018

Kia today unveiled the striking new SP Concept, which made its public world premiere at AutoExpo 2018, alongside a showcase of 16 global models.

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25 01

First Kia Rio GT-Line images and information revealed

Kia has revealed the first images of the new Rio GT-Line, ahead of its public debut at the 2018 Geneva Motor Show. The Rio is the latest model to...

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10 01

Kia presents vision for future mobility at CES 2018

Kia Motors today presents its future mobility vision at the 2018 Consumer Electronics Show (CES) in Las Vegas. Under its new ‘Boundless for all’...

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